Gold Partner
Same city, same ambition: FC Lugano and Swiss4Win move forward together 17.08.2026
FC Lugano and Swiss4Win, the Swiss online casino operated by Casinò Lugano SA, have extended their partnership for the 2026/27 season: same postcode, same roots, parallel paths.
Casinò Lugano SA has been part of the city’s economic fabric for more than twenty years. With Swiss4Win, authorised by the Swiss Federal Council, that local presence has evolved into a nationwide operation.
“Casinò Lugano is a company rooted in the city, and our connection with the local community is where everything starts,” says Paolo Sanvido, Director of Casinò Lugano SA. “Supporting FC Lugano therefore feels like the most natural choice.”
There is no ambiguity about the objective. “Swiss4Win is a Swiss online casino born in Lugano that today serves customers across Switzerland,” explains Domenico Gallotta, Head of Online at Swiss4Win by Casinò Lugano. “We want to continue growing in the Swiss market while remaining recognisable for who we are, and doing so alongside a club that shares the same roots makes the project even stronger.”
For the Bianconeri, the renewal comes at the most ambitious moment in the club’s recent history. FC Lugano is now one of the most established clubs in Swiss football: a historic organisation that, in recent years, has consistently competed at the top of the Super League and taken the city’s name onto the European stage, building international credibility that extends far beyond the size of its local fan base.
Martin Blaser, Vice President and Delegate of the Board of Directors (CEO) of FC Lugano, commented: “FC Lugano represents much more than a football team: it is a point of reference for the city, a symbol of belonging and shared ambition. We are proud to work with organisations that share our connection to the local community and our commitment to contributing to Lugano’s growth.”
With the agreement extended through the 2026/27 season as a Classic Partner, FC Lugano and Swiss4Win confirm a partnership that brings sport and business together in the same city: on one side, a club that has recently moved into its new home, the AIL Arena; on the other, a Swiss online casino aiming to strengthen its position throughout the country. Two distinct journeys, with the same point of departure.
For further information
- Swiss4Win — swiss4win.ch
- FC Lugano — fclugano.com
National Mourning
Casinò Lugano SA and Swiss4Win express their solidarity with the families affected by the Crans-Montana tragedy 09.01.2026
On the occasion of the National Day of Mourning on January 9, declared in memory of the victims of the Crans-Montana tragedy, Casinò Lugano SA and Swiss4Win wish to express their deepest solidarity with the affected families and the entire community involved.
As a sign of participation, both entities join the national mourning, sharing the grief over a tragedy that has profoundly affected the country.
On behalf of both organizations, the CEO of Casinò Lugano SA, Paolo Sanvido, stated:
“In a moment of such profound sorrow, we wish to express our sincerest condolences and solidarity with the families of the victims and all those affected by this tragedy. Casinò Lugano SA and Swiss4Win join the national mourning with deep respect and compassion.”
Casinò Lugano SA and Swiss4Win reaffirm their solidarity, joining with respect and participation in the mourning that has affected the entire Swiss community.
Gold Partner
HOW SWISS4WIN AND JAKALA BUILT A MARKETING STRATEGY IN THE SWISS IGAMING MARKET 29.12.2025
Swiss4Win, the online brand of Casinò Lugano, partnered with Jakala to launch a data-driven marketing strategy tailored to the unique needs and relevant regulatory framework of Swiss iGaming Landscape.
THE CHALLENGE: DELIVERING A PERSONALIZED EXPERIENCE IN A COMPETITIVE MARKET
In a highly regulated and rapidly evolving sector, Swiss4Win faced the challenge of improving audience segmentation and optimizing digital communication to deliver increasingly relevant content — while maintaining a strong focus on regulatory integrity
The marketing team needed a solution capable of:
- Personalizing campaigns
- Seamlessly integrating technology into existing systems
- Supporting customer acquisition and value creation through transparent messaging
THE SOLUTION: DATA-DRIVEN STRATEGIES ENABLED BY JAKALA
With Jakala’s expertise, Swiss4Win adopted a data-centric approach that allowed the creation of highly targeted, personalized digital campaigns.
The collaboration also included:
- Implementation of marketing automation tools
- Continuous performance monitoring and real-time optimization
- Seamless integration with Swiss4Win’s digital platformsSupport for customer acquisition through tailored strategies and personalized content
- An approach ensuring all necessary regulatory considerations across all media touchpoints
“Jakala brought both strategic and technological insight that transformed the way we communicate with our players,” commented the Swiss4Win team. “The results demonstrate the value of a data- and innovation-driven partnership.”
THE RESULTS: MORE EFFECTIVE CAMPAIGNS
The partnership produced measurable and impactful results:
- Greater accuracy in campaign targeting
- Improved user experience thanks to more relevant, personalized content
- Increased efficiency in media spend and acquisition cost reduction
CONCLUSION: A STRATEGIC PARTNERSHIP FOR THE FUTURE OF SWISS IGAMING
The collaboration between Swiss4Win and Jakala stands as a model of excellence in the Swiss iGaming landscape, proving how strategic partnership, regulatory awareness, and technological excellence can coexist—creating meaningful experiences for users without compromising responsibility.
By investing in personalized strategies, Swiss4Win reaffirms its commitment to providing a more effective, building long-term trust and aware growth.
“Thanks to our collaboration with Jakala, we’ve been able – starting from complex data -significantly enhancing how we communicate with our players and strengthening the trust-based relationship we’ve built with them,” says the Swiss4Win marketing team.
"Our close collaboration with Swiss4Win allowed us to demonstrate our expertise in media & measurement as we worked closely on number of data integration & media projects, which allowed us to outsmart the competition. " says the Jakala team.
For more information, visit Swiss4Win
For more information, visit Jakala
Gold Partner
Swiss4Win and FC Sion officially become partners 15.12.2025
Swiss4Win is pleased to announce the signing of a new partnership with FC Sion.
Swiss4Win is proud to partner with such a prestigious and locally rooted club, sharing common values and ambitions. This collaboration represents not only an opportunity to grow together but also a chance to actively contribute to the development of Swiss football and enhance the fan experience.
“We are excited to collaborate with FC Sion, a historic club that embodies a strong identity and deep passion. This partnership will allow us to offer new gaming experiences to Valais supporters and strengthen our presence across Switzerland,” says Paolo Sanvido, Director of Casinò Lugano.
The new collaboration will include various initiatives, such as a digital presence of Swiss4Win at the Tourbillon Stadium, as well as across FC Sion’s social media channels and official website.
“This agreement with Swiss4Win by Casinò Lugano opens up interesting prospects for our club. We have found a partner who shares our vision,” says Marco Degennaro, CEO of FC Sion. For FC Sion, this partnership represents a clear commitment to developing new synergies and enriching the experience of its supporters.
Swiss4Win looks forward to a successful collaboration, both on and off the pitch.
Gold Partner
Swiss4Win becomes Club Partner of FC Zürich 24.11.2025
Swiss4Win is pleased to announce the launch of a new and important partnership with FC Zürich, one of the most prestigious and beloved football clubs in Switzerland. From today, Swiss4Win officially joins the team as a Club Partner, marking the beginning of a collaboration that brings together the world of sport and digital entertainment under the banner of Swiss quality and excellence.
Andreas Schmocker, CEO of FC Zürich, stated:
“FC Zürich is delighted to welcome Swiss4Win as our new Club Partner, a company that shares and supports our sporting ambitions. Together we want to continue the development of FCZ. Thanks to its commitment and this new partnership, Swiss4Win helps us create optimal conditions for success both on and off the pitch.”
Paolo Sanvido, CEO of Casinò Lugano, commented:
“We are pleased to begin this partnership with FC Zürich, an organization that fully represents the values of Swiss sport. With Swiss4Win, we aim to support such a prestigious club and build a solid, positive collaboration geared toward mutual growth.”
As the official online brand of Casinò Lugano, Swiss4Win is a well-established and recognized entity, committed to providing a safe, transparent, and responsible gaming experience. Every service offered is designed for an audience seeking entertainment and innovation in a protected environment, where fairness and player protection are core values.
FC Zürich continues to be one of the most dynamic and well-regarded sports organizations in the country, able to combine tradition, passion, and strong ties to its community. Swiss4Win, in turn, brings the experience and reliability of Casinò Lugano, delivering high-level entertainment that is entirely Swiss. Two leading institutions, each in its own field, sharing the same aspiration: offering the very best to their audience.
Through this collaboration, Swiss4Win strengthens its commitment to supporting the national sports landscape and enhancing the “Made in Switzerland” identity – synonymous with reliability, passion, and innovation.
Swiss4Win is excited to embark on this new journey alongside FC Zürich and its supporters, a successful partnership both on and off the field.
Gold Partner
Swiss4Win becomes Gold Partner of Terra Nuova: a collaboration celebrating Swiss excellence 07.10.2025
Swiss4Win, the online brand of Casino Lugano, is proud to announce its new Gold Partnership with Terra Nuova AG, a Swiss company specializing in the sale of regional gourmet products and high-quality local specialties.
Through this agreement, Terra Nuova’s products officially become part of the Swiss4Win Loyalty Club, offered as exclusive rewards for the platform’s most loyal players. The initiative brings together two brands that share the same core values: authenticity, excellence, and customer care.
Founded with the goal of promoting Swiss and Italian culinary traditions, Terra Nuova offers a wide range of products that reflect the richness and diversity of the territory — from wines and condiments to risottos and artisanal sweets. Each collection features unique items from different Swiss cantons and Italian regions, showcasing the distinctive flavors and craftsmanship that define every local culture.
The collaboration with Swiss4Win was born from a shared desire to celebrate Swiss excellence in all its forms, combining digital entertainment with the quality and care that characterize the country’s finest products.
With this partnership, Swiss4Win strengthens its commitment to supporting local excellence, transforming player loyalty into a meaningful and tangible experience. An initiative that reaffirms the brand’s deep connection with Switzerland — blending the thrill of gaming with an appreciation for its most authentic traditions.
For more information:
