Responsible Gaming
Swiss4Win and Heart2Heart: a helpline for those who need someone to talk to 03.08.2026
In a world where everything moves quickly and digital technology amplifies opportunities as well as loneliness, listening has become a revolutionary act. This commitment to listening has led to the new collaboration between Swiss4Win by Casinò Lugano and Heart2Heart, the Swiss service available 24 hours a day, every day of the year, to provide emotional support and human connection to anyone going through a difficult time.
For Swiss4Win, which has made Responsible Gaming an integral part of its identity, this alliance represents an important step: complementing informational and technical support with a human presence that is discreet, genuine and always ready to extend a helping hand.
A voice that does not judge, a presence that offers support
Heart2Heart 143 is much more than a number: it is a safe haven for anyone who feels alone, confused or overwhelmed by their emotions. It does not provide ready-made solutions, but offers something rare and valuable: time, a listening ear and understanding.
Every day, carefully trained volunteers answer hundreds of calls from across Switzerland, anonymously and confidentially. The reason for the call does not matter: whether it concerns psychological distress, relationship problems, anxiety, addiction or simply the need to talk, the answer is always the same: “I’m listening”.
An alliance for emotional health in the world of online gaming
Swiss4Win believes that gaming should be a conscious choice, never a mechanism for escape or compensation. However, people who turn to gaming in search of relief during a difficult time are often unaware of the risks involved. In these situations, emotional loneliness can intensify their distress.
The collaboration with Heart2Heart was created to recognise that need before it develops into a problem, offering users a safe space in which to express themselves without fear of being judged. Through this partnership, Swiss4Win is committed to:
- Increasing the visibility of the 143 number and the www.143.ch website on all pages dedicated to Responsible Gaming
- Including references to Heart2Heart in awareness communications
- Promoting a culture of listening and respect for vulnerability across its digital channels
Not only technical limits, but genuine care for people
In addition to the standard protection tools already available on the platform – such as deposit limits, self-exclusion and activity monitoring – Swiss4Win is strengthening its commitment by adding a fundamental element: immediate human and emotional support.
Sometimes, what a person truly needs is not a form or an option to select, but a friendly voice at the other end of the phone. A voice that says: “You’re not alone. Let’s talk about it”.
A culture of prevention that begins with respect
This collaboration also aims to challenge the stigma that still surrounds asking for help. Talking about your emotions, your limits and your distress is not a weakness: it is courage, awareness and the first step towards a healthy approach to gaming – and to life.
United by shared values, Heart2Heart and Swiss4Win are working to ensure that mental health and relational well-being become central themes in the promotion of Responsible Gaming. Providing control tools is not enough: it is necessary to create environments of trust where people feel accepted even when they make mistakes or lose their way.
An open line. Always.
When there is no space for words elsewhere, when the days become difficult and when people cannot find the courage to open up to friends or family, Heart2Heart is there. Ready to answer.
Through this alliance, Swiss4Win wants every user to know that they are not alone and that asking for help is an act of strength, not a source of shame.
Useful contacts
📍 Heart2Heart Switzerland – 143
Available 24/7, including public holidays
Free, anonymous and confidential
Official website: www.143.ch
Languages: Italian, French, German
📍 Swiss4Win – Casinò Lugano
Responsible Gaming: www.swiss4win.ch/en/responsible-gaming
Gaming can be a moment of lightness. But when it becomes a burden, talking helps.
Swiss4Win and Heart2Heart. Together, giving a voice to your well-being.