Gold Partner
Swiss4Win partners with BSC Young Boys for the 2026/27 season 04.09.2026
Swiss4Win, the Swiss online casino operated by Casinò Lugano SA, announces the start of its partnership with BSC Young Boys for the 2026/27 season. The collaboration brings together two organisations with strong identities, deeply rooted in their respective regions while enjoying a presence and following that extend across Switzerland.
Football as a meeting point for regions, communities and audiences. This is the foundation of the collaboration between Swiss4Win and BSC Young Boys, one of the most prominent clubs in Swiss football. For the 2026/27 season, Swiss4Win joins the Bern-based club’s partner network, further strengthening its presence in German-speaking Switzerland.
Swiss4Win is the online casino operated by Casinò Lugano SA, which holds a licence from the ESBK (Eidgenössische Spielbankenkommission, ESBK). As a legal Swiss operator, Swiss4Win is active throughout Switzerland and across the country’s different linguistic regions.
“For Swiss4Win, sport is a concrete way to connect with the people and communities in the regions where our brand is present,” says Paolo Sanvido, CEO of Casinò Lugano SA. “Bern and BSC Young Boys represent a major presence in the Swiss sporting landscape. We are therefore particularly pleased to begin this collaboration and to partner with a club with such a strong history and identity.”
The partnership also represents an important step for Swiss4Win in strengthening its presence in German-speaking Switzerland.
“Swiss4Win was born in Lugano, but our ambition is to be recognised as a truly Swiss brand,” explains Domenico Gallotta, Online Director at Swiss4Win. “Working with BSC Young Boys allows us to connect with a very strong community and further increase awareness of our brand in a strategically important region for our development.”
For further information
Swiss4Win — swiss4win.ch
BSC Young Boys — bscyb.ch
Gold Partner
Swiss4Win renews partnership with FC Sion for the 2026/27 season 04.09.2026
Swiss4Win, the Swiss online casino operated by Casinò Lugano SA, continues alongside the Valais club. Two organisations deeply rooted in their respective cantons, Valais and Ticino, while reaching audiences across Switzerland.
Swiss4Win and FC Sion continue their journey together: the partnership has been renewed for the 2026/27 season. An agreement built on a clear affinity between two organisations with strong identities, accustomed to making their mark beyond their own borders.
Swiss4Win is the online casino operated by Casinò Lugano SA, which holds a concession granted by the Swiss Federal Council: a legal online casino in Switzerland, active throughout the country.
“A strong connection with one’s own region is what makes a brand recognisable, and we know this well”, says Paolo Sanvido, Director of Casinò Lugano SA. “We find the same quality in FC Sion: a club that proudly represents its region and is part of the history of Swiss football.”
“Swiss4Win is a Swiss online casino that addresses the entire country, across all its linguistic regions”, explains Domenico Gallotta, Head of Online at Swiss4Win. “French-speaking Switzerland and Valais are markets where we want to grow, and doing so with a club as well loved as FC Sion means engaging with that audience through a voice they trust.”
For FC Sion, the renewal comes at one of the most interesting stages in the club’s recent history. FC Sion is one of the most distinctive clubs in Swiss football, with a strong tradition in the Swiss Cup and a name that has carried Valais far beyond its cantonal borders. The Stade de Tourbillon remains one of the most passionate venues in the Super League.
The value of the collaboration is also highlighted by Marco Degennaro, General Director of FC Sion:
“We are delighted to continue our collaboration with a Swiss partner that is deeply rooted in its home region and, like us, has a strong identity. Valais and Ticino share the desire to promote and strengthen their respective regions, while continuing to play a leading role at national level. We are pleased to be able to continue developing this successful partnership together.”
With this renewal, Swiss4Win and FC Sion confirm a partnership founded on a shared characteristic: being deeply rooted in a region while, at the same time, representing something on a national scale.
Further information
Swiss4Win — swiss4win.ch
FC Sion — fcsion.ch
Gold Partner
Same city, same ambition: FC Lugano and Swiss4Win move forward together 17.08.2026
FC Lugano and Swiss4Win, the Swiss online casino operated by Casinò Lugano SA, have extended their partnership for the 2026/27 season: same postcode, same roots, parallel paths.
Casinò Lugano SA has been part of the city’s economic fabric for more than twenty years. With Swiss4Win, authorised by the Swiss Federal Council, that local presence has evolved into a nationwide operation.
“Casinò Lugano is a company rooted in the city, and our connection with the local community is where everything starts,” says Paolo Sanvido, Director of Casinò Lugano SA. “Supporting FC Lugano therefore feels like the most natural choice.”
There is no ambiguity about the objective. “Swiss4Win is a Swiss online casino born in Lugano that today serves customers across Switzerland,” explains Domenico Gallotta, Head of Online at Swiss4Win by Casinò Lugano. “We want to continue growing in the Swiss market while remaining recognisable for who we are, and doing so alongside a club that shares the same roots makes the project even stronger.”
For the Bianconeri, the renewal comes at the most ambitious moment in the club’s recent history. FC Lugano is now one of the most established clubs in Swiss football: a historic organisation that, in recent years, has consistently competed at the top of the Super League and taken the city’s name onto the European stage, building international credibility that extends far beyond the size of its local fan base.
Martin Blaser, Vice President and Delegate of the Board of Directors (CEO) of FC Lugano, commented: “FC Lugano represents much more than a football team: it is a point of reference for the city, a symbol of belonging and shared ambition. We are proud to work with organisations that share our connection to the local community and our commitment to contributing to Lugano’s growth.”
With the agreement extended through the 2026/27 season as a Classic Partner, FC Lugano and Swiss4Win confirm a partnership that brings sport and business together in the same city: on one side, a club that has recently moved into its new home, the AIL Arena; on the other, a Swiss online casino aiming to strengthen its position throughout the country. Two distinct journeys, with the same point of departure.
For further information
- Swiss4Win — swiss4win.ch
- FC Lugano — fclugano.com
National Mourning
Casinò Lugano SA and Swiss4Win express their solidarity with the families affected by the Crans-Montana tragedy 09.01.2026
On the occasion of the National Day of Mourning on January 9, declared in memory of the victims of the Crans-Montana tragedy, Casinò Lugano SA and Swiss4Win wish to express their deepest solidarity with the affected families and the entire community involved.
As a sign of participation, both entities join the national mourning, sharing the grief over a tragedy that has profoundly affected the country.
On behalf of both organizations, the CEO of Casinò Lugano SA, Paolo Sanvido, stated:
“In a moment of such profound sorrow, we wish to express our sincerest condolences and solidarity with the families of the victims and all those affected by this tragedy. Casinò Lugano SA and Swiss4Win join the national mourning with deep respect and compassion.”
Casinò Lugano SA and Swiss4Win reaffirm their solidarity, joining with respect and participation in the mourning that has affected the entire Swiss community.
Gold Partner
HOW SWISS4WIN AND JAKALA BUILT A MARKETING STRATEGY IN THE SWISS IGAMING MARKET 29.12.2025
Swiss4Win, the online brand of Casinò Lugano, partnered with Jakala to launch a data-driven marketing strategy tailored to the unique needs and relevant regulatory framework of Swiss iGaming Landscape.
THE CHALLENGE: DELIVERING A PERSONALIZED EXPERIENCE IN A COMPETITIVE MARKET
In a highly regulated and rapidly evolving sector, Swiss4Win faced the challenge of improving audience segmentation and optimizing digital communication to deliver increasingly relevant content — while maintaining a strong focus on regulatory integrity
The marketing team needed a solution capable of:
- Personalizing campaigns
- Seamlessly integrating technology into existing systems
- Supporting customer acquisition and value creation through transparent messaging
THE SOLUTION: DATA-DRIVEN STRATEGIES ENABLED BY JAKALA
With Jakala’s expertise, Swiss4Win adopted a data-centric approach that allowed the creation of highly targeted, personalized digital campaigns.
The collaboration also included:
- Implementation of marketing automation tools
- Continuous performance monitoring and real-time optimization
- Seamless integration with Swiss4Win’s digital platformsSupport for customer acquisition through tailored strategies and personalized content
- An approach ensuring all necessary regulatory considerations across all media touchpoints
“Jakala brought both strategic and technological insight that transformed the way we communicate with our players,” commented the Swiss4Win team. “The results demonstrate the value of a data- and innovation-driven partnership.”
THE RESULTS: MORE EFFECTIVE CAMPAIGNS
The partnership produced measurable and impactful results:
- Greater accuracy in campaign targeting
- Improved user experience thanks to more relevant, personalized content
- Increased efficiency in media spend and acquisition cost reduction
CONCLUSION: A STRATEGIC PARTNERSHIP FOR THE FUTURE OF SWISS IGAMING
The collaboration between Swiss4Win and Jakala stands as a model of excellence in the Swiss iGaming landscape, proving how strategic partnership, regulatory awareness, and technological excellence can coexist—creating meaningful experiences for users without compromising responsibility.
By investing in personalized strategies, Swiss4Win reaffirms its commitment to providing a more effective, building long-term trust and aware growth.
“Thanks to our collaboration with Jakala, we’ve been able – starting from complex data -significantly enhancing how we communicate with our players and strengthening the trust-based relationship we’ve built with them,” says the Swiss4Win marketing team.
"Our close collaboration with Swiss4Win allowed us to demonstrate our expertise in media & measurement as we worked closely on number of data integration & media projects, which allowed us to outsmart the competition. " says the Jakala team.
For more information, visit Swiss4Win
For more information, visit Jakala
Gold Partner
Swiss4Win and FC Sion officially become partners 15.12.2025
Swiss4Win is pleased to announce the signing of a new partnership with FC Sion.
Swiss4Win is proud to partner with such a prestigious and locally rooted club, sharing common values and ambitions. This collaboration represents not only an opportunity to grow together but also a chance to actively contribute to the development of Swiss football and enhance the fan experience.
“We are excited to collaborate with FC Sion, a historic club that embodies a strong identity and deep passion. This partnership will allow us to offer new gaming experiences to Valais supporters and strengthen our presence across Switzerland,” says Paolo Sanvido, Director of Casinò Lugano.
The new collaboration will include various initiatives, such as a digital presence of Swiss4Win at the Tourbillon Stadium, as well as across FC Sion’s social media channels and official website.
“This agreement with Swiss4Win by Casinò Lugano opens up interesting prospects for our club. We have found a partner who shares our vision,” says Marco Degennaro, CEO of FC Sion. For FC Sion, this partnership represents a clear commitment to developing new synergies and enriching the experience of its supporters.
Swiss4Win looks forward to a successful collaboration, both on and off the pitch.
